Devos Lemmens
SYNOPSIS
Belgian sauce brand Devos Lemmens turned 125, the perfect occasion to thank its loyal costumers. Advertising agency Young & Rubicam and TV station VTM approached us to organize and register flash mobs in two major Belgian supermarkets. When a costumer bought a Devos Lemmens product, he or she was surprised at the cash desk with a singing cashier and a huge choir of shoppers; an event worth remembering for another 125 years.
Info
- Client
Devos Lemmens
- agency
Young & Rubicam
- production
Dedsit
- genre
Commercial
- year
2011