Leading commercial broadcaster VTM has a large online community. Fans of their programmes with whom they love to connect and to interact . When the idea was launched to create a personalized video-clip clip to congratulate their online account holders individually on their birthday, it had to check all the boxes of VTM’s core-values: the clip needed to be warm & generous, entertaining & creative, surprising and absolutely unique.
We managed to get the collaboration of an impressive bunch of vtm’s tv-personalities, giving the clip lots extra impact. Combine this with the fact that the recipient’s first name is featured several times throughout the clip (as If it was edited especially for him/her ) and the dynamic editing, and you get a real birthday-treat as a result.